THE WHAT? The Estée Lauder Companies has announced an ‘organization evolution’ of its brand portfolio leadership.
THE DETAILS? Effective this month, ELC’s brand clusters have evolved into ‘two brand clusters’, led by Jane Hertzmark Hudis, Executive Group President, and Stéphane de La Faverie, who has been promoted to Executive Group President.
A company statement read, “This new brand leadership structure is designed to ensure continued portfolio-wide alignment, enabling the business to focus on the greatest areas of opportunity. Jane and Stéphane will continue to report directly to Fabrizio Freda.”
Hertzmark Hudis and de La Faverie will oversee their brands’ businesses, equity and innovation, continuing to work in close alignment with all internal functions and regions.
They will also work closely with brand and value chain leaders to drive the strategy and growth plans for the company’s product categories and key subcategories.
CEO Fabrizio Freda said, “This evolution further positions The Estée Lauder Companies’ brands to win with consumers in a complex and continuously changing beauty landscape, while elevating our internal talent bench and organizational planning to position us well to deliver on the company’s long-term strategy with agility.
“The strength of our portfolio reflects the strength of our leadership team, and this evolution leverages the track record and high potential of each leader to take our business to even greater heights in the future.”
THE WHY? According to ELC, “This organizational evolution aligns with ELC’s forward-looking corporate strategy and Compass to accelerate the company’s ability to deliver now while simultaneously preparing for the future.
“The company’s top brand leaders are organizationally aligned in a management structure designed to promote cross-brand synergies and advance development at multiple levels of the organization.”