THE WHAT? The Estée Lauder Companies (ELC) has announced the appointment of Mark Loomis as President North America, effective 1st February, 2022.
THE DETAILS Currently serving as President Asia/Pacific, Loomis will report directly to Fabrizio Freda, President and Chief Executive Officer, and he will remain a member of ELC’s Executive Leadership Team.
ELC is set to make an announcement about the Asia/Pacific leadership in the future.
In his new role, Loomis will be tasked with guiding the North America leadership team to help maximize sales, profitability, and market share growth in the company’s ‘dynamic and fast-evolving home market.’
According to a press release, “He will build on the region’s many successes, leveraging his commercial expertise to help drive the business strategy, fuel the recovery, and unlock opportunities across brands, consumers, and channels. Mark will have accountability for top- and bottom-line results in the U.S. and Canada across brands and channels. Working closely with the North America Leadership Team, he will drive ELC’s continued transformation as a digital-first organization fueled by Online. He will leverage the company’s strong retailer relationships to help optimize productivity and create exceptional omni-experiences for consumers.”
THE WHY? ELC has praised Loomis for his ‘exemplary career’ within the company, and his ‘deep global leadership experience spanning the company’s brands, channels, regions, and affiliates.’
William P. Lauder, Executive Chairman, said of the appointment, “Throughout his tenure, Mark has demonstrated an unwavering commitment to business success, while also commanding the deep respect of everyone with whom he engages and cultivating a strong sense of ambition, belonging, and pride across the company.
“Mark’s inspiring leadership abilities, strong strategic vision, and focus on business performance and results are matched only by his commitment to our teams, making him well suited to take on this role at the helm of ELC’s home market in North America.”