THE WHAT? The Estée Lauder Companies (ELC) announced its commitment to transition 100 percent of its global corporate fleet of vehicles to electric by 2030.

THE DETAILS As part of this commitment, ELC has also become the first company in prestige beauty to join the Climate Group’s EV100 initiative, which is said to bring together companies who are committed to accelerating the transition to electric vehicles (EV).

According to the company, “ELC’s transition of its corporate fleet to 100% electric will greatly contribute towards reducing the company’s Scope 1 greenhouse gas (GHG) emissions, which supports progress towards its 2030 science-based target (SBT) and sends a strong market signal that there is demand for EVs from the business community.”

THE WHY? The pledge is said to build on ELC’s efforts to ‘address impacts related to its own, direct operations on the climate.’

Nancy Mahon, Senior Vice President, Global Corporate Citizenship and Sustainability, “The Estée Lauder Companies has a deep commitment to helping accelerate the transition to a low-carbon future, and the electrification of our corporate fleet is an important next step in our sustainability journey.

“Our hope is that our commitment to clean transportation will not only help to reduce our impact and engage our employees in our commitment, but also inspire similar action by others in the industry and beyond.”