Estée Lauder Companies (ELC) has expanded the position of Olivier Bottrie to Global President, Travel Retail and Development, which will see him overseeing the strategic development of the company’s retail stores globally.

The new position will come into force as of October 1st, with Bottrie expected to use his extensive experience as President, Travel Retail Worldwide, and travel expertise to help grow and diversify ELC’s freestanding store portfolio of more than 1400 stores worldwide.

Cedric Prouvé, Group President, International, said, “Retail Development is central to our growth strategy, and Olivier’s extensive background in retail will help our company continue creating new, innovative and elevated prestige retail experiences for our global consumers. “Olivier’s deep understanding of the consumer journey will help inspire new omnichannel opportunities and accelerate growth in retail stores.”

Having been with the company for more than 20 years, in his new position Bottrie is expected to help boost retail efficiency, increase ‘consumer coverage’ and the development of freestanding stores, as well as enhancing omnichannel experiences and develop new future retail store models.