Estee Lauder Companies’ Freda named to Barron’s Best CEOs 2018 List

Estee Lauder Companies’ Freda named to Barron’s Best CEOs 2018 List

The Estee Lauder Companies has announced that Fabrizio Freda, President and CEO, has been named to the much-vaunted Barron’s list of the World’s Best CEOs in 2018.

The list of 30 top-performing executives is not ranked, and those that make the cut are selected on the basis of revenue, earnings growth and share-price performance over the past five years as well as innovation, transformation, stamina, vision and leadership, among others. Barron’s makes its pick based on interviews with investors, analysts and industry executives.

“Fabrizio Freda at Estée Lauder (EL) has pushed a rising portion of his beauty products through high-margin channels, like airport stores and e-commerce sites, growing earnings quickly and attracting a rising price/earnings ratio for the shares,” writes Barron’s. “He invigorated the company with new brands, new markets, and a fresh focus on millennials… Freda, a consumer products marketing whiz… also has acquired small, upstart brands that are disrupting the industry.”

Other corporate leaders to be named include LVMH chief Bernard Arnault, Amazon’s Jeff Bezos, and Mark Zuckerberg of Facebook.

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