THE WHAT? The Estée Lauder Companies has funded a new report published by the National Literacy Trust, which looks at the gender imbalance in progressing literary achievements for girls.
THE DETAILS The report, Forgotten Girls: The Reluctant Girl Readers, states that 44 percent of girls aged 8-18 say they don’t enjoy reading.
The conversation around reluctant readers is most often focused on (re)engaging boys in reading, thus rarely considering girls, despite evidence indicating that this group is sizeable.
The National Literacy Trust and Estée Lauder Companies UK & Ireland extended their partnership in summer 2021 in a bid to understand the root causes of low literacy engagement and skills as well as supporting better life prospects for children in the UK.
Based on a survey of more than 21,000 girls and data from over 286,000 reading assessments, this new research aims to highlight the significant number of girls with poor reading engagement and skills.
THE WHY? Sue Fox, President, The Estee Lauder Companies UK & Ireland, said, “As a female-founded company, we want every young woman and girl to fall in love with reading and obtain the necessary literacy skills they need to reach their full potential. It’s concerning that so many young women say they don’t enjoy reading. Today’s research highlights the need to do more to support reluctant girl readers and further strengthens our commitment to partnering with the National Literacy Trust to help to ensure that no girl gets left behind.”