THE WHAT? The Estée Lauder Companies has opened tender for the management of advertising media in the EMEA region.
THE DETAILS The selection process will be managed by R3, with ELC previously using Omicron prior to 2018, when Dentsu took over.
THE WHY? The beauty giant has been in partnership with Dentsu since 2018 for planning and buying, with the agency having always been chosen following a tender.