Estée Lauder have released an advertising campaign video featuring 19-year-old reality star and model Kendall Jenner, who is the face of the brand’s latest collection.
The 20-second clip introduces the 12 piece collection developed in collaboration with French fashion house Courrèges, known for its futuristic designs.
In the video, Jenner, who was named as the face of Estée Lauder last November, models Rosy Future Super Gloss (US$26) and Eye Glide Pencil in Silver Streak (US$22) from the limited edition collection, which debuted on Monday.
The clip shows Jenner throwing a punch at the camera, whipping her hair back and forth and kissing a pot of Lip Visor, a tinted lipbalm which retails at $26.
Estee Lauder selected Jenner to front its latest campaign as part of a strategy to target a younger market of digitally savvy consumers. Within three house of Jenner posting a still from the video on Instagram, the image received nearly 450,000 like and more than 10,000 comments.