THE WHAT? Estee Lauder is offering Snapchat users the chance to try on its Double Wear Stay-In-Place and Futurist Hydra Rescue SPF45 foundations via the platform with its latest AR campaign, according to a report published by Mobile Marketing.

THE DETAILS Some 60 shades can be trialled on the social media site with a swipe to buy facility for ease of purchase.

THE WHY? Nicola Casey, Estee Lauder UK & Ireland Marketing Director, told Mobile Marketing, “We are thrilled to be partnering with Snapchat to create an Augmented Reality (AR) virtual try-on experience for our iconic foundations. Snap is the leader in AR and truly understands how best to communicate through this innovative medium in a creative and interactive way that resonates with our audience. The campaigns we have run so far have been really successful so we are excited to bring this latest experience to our community to enjoy.”