THE WHAT? Estée Lauder has launched a new Home Concierge service in Singapore in a bid to target consumers locked down due to the country’s Circuit Breaker strategy during the coronavirus pandemic.
THE DETAILS The shopping method allows users to text a WhatsApp message to a new dedicated number with details of their order, which will then be delivered to their door.
Available from 11am-9pm, consumers can also ask questions about their beauty regimen as well as skincare tips, with orders over $140 receiving a complimentary gift.
THE WHY? The new service was rolled out as a way to reach buyers, and no doubt boost flagging sales, during the ongoing ‘Circuit Breaker’ lockdown period.