THE WHAT? Estee Lauder has announced its status as exclusive partner of the International Space Station National Laboratory Sustainability Challenge: Beyond Plastics.
THE DETAILS The prestige cosmetics brand claims that it is the first beauty marque to partner on such an initiative and, as part of its commitment to support research to help drive sustainable packaging innovation, it will provide funding for the awarded proposals.
THE WHY? Stéphane de La Faverie, Global Brand President, Estée Lauder & AERIN, and Group President, The Estée Lauder Companies, explains, “We are proud to be the exclusive partner of the ISS National Lab Sustainability Challenge, funding research for future-thinking plastics alternatives. As a global leader in the beauty industry, we are committed to furthering scientific research and innovation for more sustainable business practices. We are excited to be part of an initiative that could be truly transformative for our brand, our beloved consumers and the future of our planet.”