Estee Lauder names boxer Zhang Weili brand ambassador for China

Estee Lauder names boxer Zhang Weili brand ambassador for China

THE WHAT? Estee Lauder has welcomed a new brand ambassador on board for its Chinese market, according to a report published by Sixth Tone. Female fighter Zhang Weili will front campaigns for the brand’s make-up range.

THE DETAILS The UFC strawweight champion is a marked departure for Lauder, whose brand ambassadors are traditionally high-profile models.

THE WHY? As consumers increasingly challenge beauty stereotypes, brands across the spectrum are embracing a-typical spokespeople in a bid to capture the attention of China’s discerning shoppers.  

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