THE WHAT? Estee Lauder has welcomed a new brand ambassador on board for its Chinese market, according to a report published by Sixth Tone. Female fighter Zhang Weili will front campaigns for the brand’s make-up range.
THE DETAILS The UFC strawweight champion is a marked departure for Lauder, whose brand ambassadors are traditionally high-profile models.
THE WHY? As consumers increasingly challenge beauty stereotypes, brands across the spectrum are embracing a-typical spokespeople in a bid to capture the attention of China’s discerning shoppers.