THE WHAT? The Estée Lauder Companies (ELC) has entered an exclusive agreement with Exuud Inc. to introduce the Soliqaire™ fragrance delivery system to its prestige and luxury fragrance portfolio by late 2025.

THE DETAILS Soliqaire™ uses plant-derived, biodegradable polymer blends to absorb and release fragrances, alongside hardware platforms that control fragrance delivery without heat or aerosols, ensuring a long-lasting and environmentally friendly scent

ELC’s partnership with Exuud builds on its investment in the company in fiscal 2024, through its New Incubation Ventures (NIV) arm, which supports transformative beauty technologies and brands.

THE WHY?  This collaboration signifies ELC’s commitment to leading the future of luxury fragrance by integrating cutting-edge technology with artisanal craftsmanship.