Estée Lauder is reviewing its media buying accounts across the Europe, Middle East and Africa region, according to a report published by Campaign.

The US prestige beauty giant is said to be looking to up spend in growth markets with CEO Fabrizio Freda quoted as saying that investment in advertising for ‘markets where there is momentum’ will ‘increase significantly’ this year, particularly in digital. Omnicom’s OMD currently holds the Lauder account for much of the region.

ID Comms is said to be managing the pitch. The €30 million review does not include the UK.