THE WHAT Estee Lauder has launched a new limited-edition collection ahead of the Lunar New Year.

THE DETAILS The Limited Edition Lunar New Year Collection for the Year of the Ox includes skincare and make-up products such as the Red Pure Color Envy Sculpting Lipstick and Red Advanced Night Repair Synchronised Multi-Recovery Complex.

Consumers will also receive limited-edition gifts with purchases.  

THE WHY Estee Lauder is capitalizing on the lucrative marketing opportunities of Lunar New Year, with the event being a pivotal sales date for brands across Asia.