Estée Lauder has announced the appointment of Chinese model Fei Fei Sun as its new global spokesperson.

No doubt hoping to draw on Sun’s strong social media presence, with Sun having over five million followers on Instagram and Weibo, Estée Lauder will be featuring the fashion icon in campaigns across digital, in-store and print with her first campaign launching next month.

Stephane de La Faverie, Global Brand President, Estée Lauder said, “We are thrilled to welcome Fei Fei to the Estee Lauder brand. “She is a true modern, global beauty who has captured the attention of the fashion and beauty worlds. We know she will help connect our brand with women in her native China and also around the world.”

The first Chinese model to feature on the cover of America Vogue, Sun has a strong presence in the fashion world, having featured in campaigns for the likes of Louis Vuitton, Prada, Ralph Lauren, Calvin Klein Jeans, and Valentino, and being named as Model.com’s ‘Industry Icons’.