Estee Lauder teams up with University of Hong Kong to create bespoke post grad course

Estee Lauder teams up with University of Hong Kong to create bespoke post grad course

The Estee Lauder Companies has partnered with the University of Hong Kong, School of Professional and Continuing Education Executive Academy to tailor-make a course that combines digital-age retail management and shopper-centric marketing strategies, according to a report published by the South China Morning Post.

Lauder executives, including mid-level marketing managers, retail managers and members of HR and supply chain teams were the first cohort to follow the customized Postgraduate Certificate in Shopper Marketing and Retail Management course.

“We wanted to encourage participating employees to think about the creative retail experience and how we could optimize the integration of omnichannel – online, offline, digital and social platforms as well as e-commerce,” said Vicki Au, Managing Director of The Estee Lauder Companies Hong Kong & Macau Affiliate. “It was also essential that the module on leadership should help our middle management develop the skills to foster a new coaching culture targeting millennials.”

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