Estée Lauder to boost e-commerce with launch of augmented reality feature

Estée Lauder to boost e-commerce with launch of augmented reality feature

Estée Lauder has teamed up with AR specialist ModiFace to launch an augmented reality based try-on feature for its web and mobile website.

The facility allows users to test products virtually using Modiface’s latest Light Field Rendering technology, which can respond to the amount of light, texture and shine in a photo or video.

“We are delighted by our partnership with ModiFace, which has resulted in an incredibly realistic and accurate representation of our products through Augmented Reality technology,” said Stephane de La Faverie, Global Brand President. “We are especially delighted that this capability is provided to our customers across all platforms, including mobile, web and tablet, directly on the product page where it can make the biggest impact.”

 

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