Estee Lauder unveils redesigned Singapore store

Estee Lauder unveils redesigned Singapore store

THE WHAT? Estee Lauder has reopened its Ion Orchard branch following a makeover, according to a report published by Inside Retail Asia.

THE DETAILS The store boasts a navy and platinum colour scheme and features a digital screen which will promote the brand’s best-selling products, such as Advanced Night Repair.

The store is designed to be a high-touch environment in time but features such as the interactive play tables are currently suspended due to COVID-19-related precautions. Customer can, however, use QR codes to learn more about products and avail themselves of the personalization and gifting services available in store.

THE WHY? Christine Goh, Brand GM at Estee Lauder Singapore told Inside Retail Asia that the store had been designed to ‘deliver the ultimate Estee Lauder experience and meet its customers’ changing needs.

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