L’Oréal-owned Maybelline New York has announced Estelle Chan as its new – and youngest – face. Chen joins a roster of high-profile spokeswomen including Gigi Hadid, Adriana Lima and Herieth Paul.
Chen will make her debut in the brand’s New York Fashion Week campaign, featuring alongside her fellow ambassadors.
“We’re so thrilled to have Estelle join the Maybelline New York family,” says Trisha Ayyagari, Global Brand President, Maybelline New York Worldwide. “Estelle’s diverse background lends to her versatile, down-to-earth character that makes her relatable to our global customer. We can’t wait to see her continue to grow.”
“I am blessed to be a part of the Maybelline New York family and join the roster of powerhouse spokeswomen, past, present and future,” shares Chen. “To stand with a brand that is such a trailblazer in the industry, consistently pushing the boundaries of innovation and establishing future trends, while empowering women to recognize their true potential, has left me inspired and overjoyed.”