EU to promote ‘repair don’t replace’ in new circular economy rules; greenwashing could be banned

EU to promote ‘repair don’t replace’ in new circular economy rules; greenwashing could be banned

THE WHAT? The European Commission has proposed an update to EU consumer regulations which would require brands to label products with their average lifespan and include instructions on repair, as well as usher in a ban on ‘greenwashing’.

THE DETAILS Under the proposed amendment to the Consumer Rights Directive, shoppers would have a right to known how long a product is designed to last for and how, if at all, it can be repaired. In addition, consumer protection against false environmental claims would be tightened via several amendments to the Unfair Commercial Practices Directive.

Commissioner for Justice, Didier Reynders, commented, “If we do not start consuming more sustainably, we will not achieve our European Green Deal goals – it is as simple as that. While most consumers are willing to contribute, we have also seen an increase in ‘greenwashing’ and early obsolescence practices. To become the real actors of the green transition, consumers must have a right to information to make sustainable choices. They must also be protected against unfair commercial practices which abuse their interest in buying green.”

THE WHY? Vice President for Values and Transparency, Vera Jourova, explains, “We are supporting consumers who increasingly want to choose products that last longer and can be repaired. We must ensure that their commitment is not hampered by misleading information. We are giving them strong new tools to make informed choices and increase sustainability of the products and our economy with this proposal.”

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