Eucerin axes product leaflets and commits to ambitious sustainability targets

Eucerin axes product leaflets and commits to ambitious sustainability targets

THE WHAT? Beiersdorf-owned Eucerin has announced a significant expansion of its commitment to sustainability, as part of the German manufacturer’s wider CARE BEYOND SKIN sustainability agenda, which was launched at the start of 2020.

THE DETAILS The dermocosmetics brand will eliminate all packaging leaflets by July 2021, saving 20 million leaflets worldwide every year, and move to a wider reduction of paper waste through the sale of AtopiControl Balm and other products without the box, starting September of this year as well as testing new carton material.

In addition, the brand has announced that its formulas are nylon-free and by 2023 will be microplastic-free. The brand has also pledged to use at least 30 percent recycled plastic in a bid to reduce the amount of virgin plastic produced by 2025, as well as increasing the recyclability and reusability of its packaging.

THE WHY? “We believe in the life-changing power of dermatological skin care – but we also want to make our contribution in other respects. That’s why we are not only focusing on paper reduction. One of the main goals of our current sustainability agenda is to support a circular economy by reducing the amount of virgin plastic as well as by increasing the recyclability and reusability of our packaging,” Cornelius Becker, Global Head of Derma Cosmetics, commented. “In addition to our packaging we are also constantly evaluating and further developing our formulas to meet the needs of both our consumers and the environment. In this way we commit ourselves to clinically proven and effective yet unobjectionable dermocosmetic solutions. In addition, we are developing programs to further promote social inclusion for individuals and groups affected by skin diseases. In this way we are taking responsibility for the environment, our consumers, and society.”

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