Euroitalia launches first Missoni scent

Euroitalia launches first Missoni scent

Euroitalia has launched its first scent for the Missoni brand. The eponymous scent for women is packaged in a multi-colored flacon inspired by Venetian glass and the campaign will be fronted by actress and model Elisa Sednaoui.

Created by Givaudan’s Quentin Bisch, the Missoni scent contains top notes of lemon, bergamot, pomme d’amour citron and pear, a heart of mahonial, oetalia and jasminum sambac and base notes of ambrosia, tonka bean and sandalwood.

Missoni will be launched in Italy in 30ml, 50ml and 100ml edp, and exclusively at Harrods in the UK from November 22, then rolled out to the rest of Europe, the US and the Middle East before hitting shelves worldwide in 2016.


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