Facebook executive joins FCB to lead Beiersdorf account

Facebook executive joins FCB to lead Beiersdorf account

FCB has named Tris Gates-Bonarius Executive Creative Director on its global Beiersdorf account. Gates-Bonarius will be based in Hamburg, reporting to Chief Client Officer Erika Darmstaedter.

“Tris is a great creative with an intuitive understanding of and passion for brands. She is highly focused, has a great collaborative spirit and a commitment to creatively solving clients’ business problems. Her unique combination of global brand experience, personal care experience, and her time with Facebook, working with clients and agencies on how to best leverage digital platforms, make her a great partner for Beiersdorf’s needs,” said Darmstaedter.

Gates-Bonarius joins FCB from Facebook’s creative shop in Amsterdam. Prior to her Facebook role, she clocked up 10 years’ of experience working for big-name agencies in Germany such as JWT and McCann Erickson. Gates-Bonarius has also served as Global Executive Creative Director for Saatchi & Saatchi’s P&G account.

“I love global business and this is an incredible opportunity to have an impact on an iconic brand and take it even further into the digital world,” added Gates-Bonarius. “I can’t wait to work with Erika, leading and supporting a world-class international team.”