A new app has launched which allows consumers to scan a colour that catches their eye using their smartphone in order to find cosmetics products that match the shade.

US based company FaceCake Marketing Technologies has released ShadeScout, the search mobile app that enables consumers to find products based on colours that inspire them, from a flower in a garden to a celebrity’s lipstick pictured in a magazine.

FaceCake combines colour search technology with capabilities that allow consumers to virtually try on products, and uses built-in purchase features to create a mobile shopping experience. ShadeScout is available for download on the App Store and Google Play.

ShadeScout matches products according to shade from more than 40 major and luxury beauty brands and delivers direct product matches in makeup categories such as eyeshadow, blush, lipstick and foundation.

The app enables shoppers to find and virtually try on any product and make an online purchase. Consumers can also capture images and share them instantly through the app’s social media connectivity. . 

“With ShadeScout, you have the ability to instantly find products that match any color you see, from a celebrity’s red carpet look to a bouquet of fresh roses. You don’t need to have product information to find that perfect match; ShadeScout finds it for you. 

Linda Smith, Founder and CEO of FaceCake, commented, “With ShadeScout, you have the ability to instantly find products that match any color you see, from a celebrity’s red carpet look to a bouquet of fresh roses. You don’t need to have product information to find that perfect match; ShadeScout finds it for you. 

“A search engine for today’s shoppers, ShadeScout makes it easy to find the products you want, virtually try them on, share them with friends, buy items, and is with you wherever you go.”