Facial recognition technology to help boost cosmetic sales in Japan

Facial recognition technology to help boost cosmetic sales in Japan

Japanese cosmetics store Ainz & Tulpe is using the latest facial recognition technology in order to entice consumers into store.

Targeting not only Japanese but also foreign consumers, the country’s largest make-up store has teamed up Dentsu and interactive production company Puzzle to create an interactive window display called ‘Look’ that showcase make up looks that are popular in the country.

Furthermore, as the country is said to have an average of 10 million tourists annually, the display is said to use facial recognition technology to decipher the native tongue of the person using the technology. Both Japanese and foreign shoppers are able to interact with their preferred make up look and receive a print-out showing how-to tips, discounts and in-store applications.

With such a vast amount of tourists shopping for cosmetics – said to be their number three purchase option – the technology will no doubt attract more trade.

 

 

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