Gucci Beauty teams up with Snapchat to launch new Portal Lens as part of Bloom Profumo di Fiori marketing promotion
Gucci Beauty has teamed up with Snapchat to launch a new Portal Lens as part of the marketing promotion for the new Gucci Bloom Profumo di Fiori fragrance.
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Gucci develops partnership with Genies; users to create personalized avatars
Gucci has expanded its relationship with Genies, with the tech company developing its 3-D Avatar software development kit to allow users to create personalized Genies Avatars.
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Chanel and Tribeca take Through Her Lens filmmaker program online
Tribeca and Chanel have reaffirmed their commitment to creating new opportunities for women filmmakers, announcing a virtual gathering for the sixth annual Through Her Lens: The Tribeca Chanel Women’s Filmmaker Program.
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L’Oréal and Kering founding sponsors for Hi! Paris research centre
L’Oréal and Kering are amongst the five founding sponsors of the new Hi! Paris research centre, according to WWD.com.
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We want to bring the human touch to e-commerce: Kanye West unveils new Yeezy site
Kanye West is set to unveil a new website for his Yeezy Supply clothing brand, which Fast Company describes as ‘a shopping experience unlike anything you’ve seen on the internet’.
CLICK HERENintendo’s Animal Crossing showcases first digital fashion show
Fashion organization Reference Festival is set to host the world’s first Animal Crossing fashion show, with avatars dressed up in clothes inspired by the likes of Prada, Loewe and GmbH.
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EDITED raises US$29 million to help retailers fight COVID-19 disruption with data
Retail decision platform EDITED has received significant investment to help the world’s largest retailers maximise profitability and reduce risks during uncertainty.
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G-Star showcases spring 2020 collection on Instagram ‘Stay-at-Home Catwalk’
G-Star is adapting its business strategy to the new normal of quarantine, having showcased its Spring 2020 collection via its new Stay-at-Home catwalk on Instagram Stories.
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Tokyo Fashion Week to be live streamed online following event cancellation
Tokyo Fashion Week has announced it is to live stream the event on its website, with Fall collections being showcased over the course of a two-week period.
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Chanel livestreams Fall/Winter 2020 fashion show from Paris
Chanel has livestreamed its Fall/Winter 2020 collection from Paris Fashion Week, according to a report by Forbes.
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