Rihanna’s Fenty Beauty line has been named one of the 25 Best Inventions of 2017 by Time Magazine, according to a report published by Teen Vogue. The unranked list also includes Apple’s iPhone X and a sports hijab by Nike.

“I never could have anticipated the emotional connection that women are having with the products and the brand as a whole,” Rihanna told Time Magazine. “Some are finding their shade of foundation for the first time, getting emotional at the counter. That I will never get over.”

Rihanna also confirmed further launches are in the pipeline for the LVMH-backed range. “Some of my favourite products aren’t even out yet,” she continued. “The options are pretty much unlimited in the world of beauty, and I love challenges, so I’m going to continue to have fun and push the boundaries in this industry.”