THE WHAT? Fenty Beauty is set to launch at Ulta Beauty within Target stores on October 1, 2023, offering a selected range of products from Rihanna’s beauty brand.
THE DETAILS Customers can buy Fenty Beauty products in-store and online through Target, including the new Fenty Snackz assortment. The Fenty Snackz series offers mini versions and sets of the brand’s best-sellers. Target’s multiple fulfilment options, like Order Pickup, Drive-up, and same-day delivery with Shipt, add to the ease of purchase.
THE WHY? This launch aims to make Fenty Beauty available to a broader audience. The expansion into Ulta Beauty at Target offers a new platform for customers to explore the brand. Jill Sando, Chief Merchandising Officer from Target, expressed enthusiasm for adding Fenty Beauty to their line, hoping it will encourage discovery and offer budget-friendly options to customers.