Firmenich and MG International announce CHF47 million perfumery hub

Firmenich and MG International announce CHF47 million perfumery hub

THE WHAT? Firmenich and MG International Fragrance are set to build a new regional perfumery production hub on the MG International campus near Istanbul, Turkey.

THE DETAILS For a CHF47 million investment, the new plant will provide 20,000 metric tons of additional capacity to serve customers in the Middle East and ‘Stans’ countries.

Construction has begun and the new 15,000 sqm facility is expected to become operational before the end of 2023.

“We are very proud that our legacy of 186 years of combined business experience in fragrances continues to successfully expand the alliance that we started only two years ago,” said MG International Fragrance Company CEO, Asian Gulcicek. “With the continued unparalleled investments by Firmenich in our country and in our business, we are demonstrating that we are committed to be a key player in these important markets in the region.”

THE WHY? Gilbert Ghostine, Firmenich CEO, explains, “This project is a milestone in the partnership Firmenich signed with MG International Fragrance Company in 2019, demonstrating our shared dedication to provide winning service to our customers and the strength of our commitment to this dynamic region. This state-of-the-art plant will be a true perfumery production hub, responding to fast-growing demand from small and mid-size customers across Turkey, the Middle East and the ‘Stans’ countries.”

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