Firmenich is looking to strengthen its market leadership in fragrances with the inauguration of a new state-of-the-art facility in Buenos Aires, Argentina. The new plant will serve more than 100 customers across 10 markets and significantly increase the flavors and fragrances company’s presence in Argentina.

“We have been in Argentina since 1956 and our multi-million dollar investment in this cutting-edge plant, underpins Firmenich’s long-term commitment to our customers in the region to deliver the most innovative, consumer-focused fragrance and flavor solutions in the market,” commented Gilbert Ghostine, CEO.

“We are a leading player in Latin America’s perfumery and flavors market thanks to the trust and close business partnerships with the region’s most renowned local, regional and global companies,” added Edson Silva, VP General Services, Finance, Controlling, Latin America. “Boosting our operating capacity is a fundamental step to helping our customers generate even more value for their customers, at the right cost and with the right level of service.”