Firmenich has cut the ribbon on a Fine Fragrance Atelier in China. The fragrance house claims that it will be the first to offer easy access to fine fragrance capabilities under one roof in downtown Shanghai.
The new facility houses a cross-functional team with sales, development, marketing and creation personnel, including a full-time Fine Fragrance Perfumer.
“We established our first office in China over 30 years ago, and after the opening of our Zhangjiagang manufacturing site earlier this year, this new investment in the heart of the Fine Fragrance community in Shanghai further reinforces our strong commitment to China, our second largest market worldwide,” states Paul Andersson, President, Firmenich China.
“Firmenich’s new Shanghai Fine Fragrance Atelier embodies the passion of perfumery and embraces the growth of Fine Fragrance in China. Our new, one-of-a-kind Fine Fragrance Atelier will help us better collaborate and co-create with our customers to deliver quality, creativity, value and growth,” adds Jerry Vittoria, President, Fine Fragrance Worldwide.
The Chinese fine fragrance market grew 15 percent last year, thanks to the growing middle class and new local fine fragrance brands are booming, says Firmenich.