Firmenich has appointed Julien Firmenich as Vice President, Sales, Ingredients.

Previously Vice President, Product Strategy & Promotion, Ingredients, in his new role, Julien Firmenich will lead the flavour and fragrance firm’s ingredients business unit, with the emphasis on breakthrough innovation and value creation.

“I am delighted to be welcoming Julien to head up our ingredients business globally,” said Armand de Villoutreys, President of Perfumery, Firmenich. “Julien’s experience in perfumery, cutting across body and home care and fine fragrance, as well as his leadership in ingredients, positions him well to drive our Ingredients growth strategy with a focus on shaping unique olfactive experiences.”

“I am very proud to be leading our Ingredients business, and to keep on driving the richest and finest palette in the industry to delight our creators and customers,” added Julien Firmenich. “Building on our leadership in green chemistry, sustainable naturals and breakthrough innovation, I am committed to taking our legacy forward.”