THE WHAT? Firmenich has entered into an agreement with Finlays, granting the flavors and fragrances supplier full access to the tea and coffee producer’s full portfolio of extracts in Europe, effective immediately.
THE DETAILS As part of the agreement, Firmenich will focus on commercializing two core parts of Finlays’ extracts business in Europe: cold brew coffee and tea extracts, the latter of which includes The Wellbeing Collection rich in bioactive compounds associated with various health benefits.
“Firmenich and Finlays are joining forces at a time when consumer demand for healthier, natural ingredients has never been higher,” said Rachel Jones, Head of Business Development at Finlays Group. “Firmenich’s strong market coverage, deep understanding of taste and application know-how will enable Finlays products to reach a braoder audience in Europe.”
THE WHY? Karel Stoschek, SVP, Europe of Firmenich’s Taste & Beyond business, commented, “We are very excited about this partnership. Our customers will benefit from Firmenich and Finlays’ combined expertise in product development, streamlining their own innovation and new product development process and helping to create even better products that tap into the natural, wellbeing and sustainability consumer megatrends.”