The first sunblock formulated to protect the skin of black, Latino, Indian and Asians has launched to marketing, with GlobalSun hoping to entice people of colour to apply more sunscreen.

According to the company, many African-Americans believe they are immune to skin cancer, and as such do not wear sunscreen. However, while they are at lower risk due to their skin type, there is still the risk of contracting the disease. Marcia Williams, maker of the sunscreen, has said that she wants to raise awareness of the importance  of sunscreen as well as make it easier cosmetically for people of colour to wear the creams. For example, leaving a less ‘chalky residue’.

Williams also spent years finding the right combination of oils for those with darker skin and to prevent it feeling greasy.

However, experts in the field have said that there is no difference in this product aimed at people of colour and that it won’t provide any better protection than normal sun cream products on the market.