THE WHAT? Artist FKA Twigs has been announced as the face of Viktor&Rolf’s new fragrance, Good Fortune. 

THE DETAILS FKA twigs will feature in a ‘new-genre’ campaign film directed by Andrew Thomas Huang, to be released later this month. Fashion photographers Inez & Vinoodh created the campaign’s magnetic still photography.

The singer created the campaign’s soundtrack Killer, which will be unveiled with the campaign.  

THE WHY? Viktor&Rolf designers Viktor Horsting and Rolf Snoeren said, “We’ve been fans of twigs for years and we’re happy to welcome her to the Viktor&Rolf family. Not only is she one of today’s biggest pop stars, she’s also hugely creative. She’s an icon and absolutely the right personality for Good Fortune.”