THE WHAT? Cannabis company Flora Growth Corp’s beauty division Flora Beauty has signed a distribution deal with the largest Latin America retailer, Falabella.
THE DETAILS? Falabella will now stock the company’s Mind Naturals CBD skincare brand in 111 locations across Latin America.
Initially sold in 15 retail outlets in Colombia, it will also be available on the retailer’s e-commerce channels Linio and Falabella.com.
THE WHY? The partnership is a way for Flora Beauty to expand its CBD skincare presence in the Latin American market and reach a large consumer group.
Flora President of Consumer Goods Luis Merchan said, “The addition of Mind Naturals products to Falabella’s portfolio represents a massive step in the growth of Flora Beauty’s inaugural brand.”
By partnering with Falabella he said the brand would, “reach a maximum number of target consumers and more importantly, that those consumers can access the high-quality and sustainable beauty and skincare products they desire.”