Food for thought: Shu Uemura Art of Beauty partners with La Maison Du Chocolat with new collection

Food for thought: Shu Uemura Art of Beauty partners with La Maison Du Chocolat with new collection

Shu Uemura Art of Beauty has announced a new collaboration with La Maison Du Chocolat in the most recent cross-industry partnership, with the two companies launching the new Shu Uemura x La Maison du Chocolat Collection.

Available as of 26th September, the range includes two eyeshadow palettes, six new lipstick flavors, two lash/brow gels, and a metallic lip liner. All products come with a chocolate scent and have vivid colours.

Speaking to Elle.com, Kakuyasu Uchiide, International Artistic Director of Shu Uemura, said, “This collaboration is quite ambitious because makeup is something that is typically only appreciated visually.
“The idea behind this collaboration is to encourage people to use many senses as you taste the beautiful LMDC chocolate through the makeup and cosmetics, covering sense of sight, smell and touch together.”

La Maison du Chocolat’s master chocolatier Nicolas Cloiseau told Elle.com, “On my side, I nourished, inspired and offered reflections about the creations of Shu Uemura in terms of colors and materials. At the end, they chose the design of the chocolates in my “Envol” Collection where each chocolate is decorated by hand one by one with strokes of color. It was this design that I chose for the Shu Uemura x La Maison du Chocolat Collection.”

IN CONVERSATION WITH...

FORMULA FRIDAY

STREET TALK

60 SECOND PITCH

WELLNESS

FASHION

TRAVEL

PROFESSIONAL BEAUTY

TOP 50 BRANDS