The beauty brand founded by 17-year-old Zach Dishinger, Formula Z Cosmetics, has secured a spot of prime retail estate, joining the roster of brands on Bloomingdale’s Pride for All carousel, according to a press release issued by the company.

The brand will b e showing its newly launched Diamond Lip Glosses, among other products, on the Carousel, which was curated by Phillip Picardo, Editor of Chief of OUT Magazine.

“At the heart of Formula Z is a belief that makeup is empowering and a form of self-expression for everyone, regardless of age, gender, sexual orientation or race,” says Zach Dishinger, CEO and founder. “I’m proud to be in company with iconic retailer Bloomingdale’s as we celebrate LGBTQ culture and the progress made in our continued pursuit of equality.”