THE WHAT?  Indian D2C skincare brand Foxtale has raised US$30 million in a Series C funding round led by Japanese cosmetics giant KOSÉ Corporation, which acquired a 10% stake in the company.

THE DETAILS KOSÉ’s investment includes plans for a joint venture to explore new business opportunities in India, leveraging Foxtale’s local market knowledge and KOSÉ’s global R&D expertise. The funding will help Foxtale expand its market presence, enhance R&D capabilities, and drive product innovation. This partnership also builds on KOSÉ’s decade-long presence in India, which began with the launch of its local skincare brand Spawake.

THE WHY? This collaboration represents a strategic alignment between Foxtale’s deep understanding of India’s premium mass skincare market and KOSÉ’s global innovation expertise.