Clothing brand Free People is poised to launch a dedicated beauty and wellness section on its website FreePeople.com this month. The range will initially be sold online only, although plans to expand into select retail locations are in progress.
The collection will feature products from popular natural and organic brands RMS, Love & Sage, Pai Skincare, The Beauty Chief, Moon Juice, Sun Potion, Maya Chia and Nicole Granato with prices ranging from US$6 to US$150. Product categories span skin care, cosmetics, wellness, hair care and nail care.
Customers will be encouraged to leave feedback on the products they’ve purchased on the brand’s social platform, FP Me.
“Free People is thrilled to introduce a new division focused on wellness and beauty. Each product was hand-selected with our customer in mind. As a go-to lifestyle brand, Free People is excited to be a destination where customers can purchase specially curated beauty and wellness products to fit into their daily routine,” said Jessica Richards, Senior Beauty Merchant for Free People.