French beauty brand Yves Rocher expands in African market with new store launch

French beauty brand Yves Rocher expands in African market with new store launch

Premium French beauty brand Yves Rocher has opened a new store in Palms Mall, Lekki, Nigeria, expanding the company’s foothold in the market.

The new opening comes two years after the Yves Rocher launched its first boutique Jabi Lake Mall, Abuja and a boutique opening in Novare Mall, Lekki.

Having partnered with XXIV Karat as the official champagne sponsor for the launch, the natural brand is thought to be expanding thanks to growing consumer desire for botanical, natural products within Africa, with Yves Rocher now present in more than 90 countries across the world.

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