French government wages war on retouched images with new labelling law

French government wages war on retouched images with new labelling law

In a bid to promote positive body image, the French government has ushered in a new law that not only bans hyper thin models from the catwalk, but also requires that all images that have been retouched or manipulated be labelled as such, according to a report published by Hello Beautiful.

From October 1, all images that have been retouched or manipulated must carry the warning ‘photographie retouchee’, while models over the age of 16 must produce a current medical certificate confirming that they are in good health in order to work in the country.

“Exposing young people to normative and unrealistic bodies leads to a sense of self-depreciation and poor self esteem that can impact health-related behaviour,” said Marisol Touraine, France’s Minister of Social Affairs and Health, in a statement. “The two texts published in the Journal Officiel aim to act on body image in society, so as to avoid the promotion of beauty ideals that are inaccessible and to prevent anorexia in young people.”

 

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