French skincare brand Nuxe has debuted on the US online retail site Ulta.com.
Selling its range of skincare products on the site for the first time, the partnership indicates the US consumer thirst for French beauty shows no sign of abating. Indeed, according to the Fédération des Entreprises de la Beauté (FEBA), French beauty exports rose 4.4 percent in 2015, with revenues from beauty products sold outside of France reaching over 11.8 billion euros ($13.13 billion).
Nuxe is selling 22 items on the site, including the Huile Prodigieuse Multi-Purpose Dry Oil and the Rêve de Miel Ultra-Nourishing Lip Balm – two of the brands most popular lines – as well as a range of cleansers and creams, as of 8 May this year.
Nuxe US Chief Operating Officer, Cyril Carrette, said, “We have seen a surge in interest in French beauty in the U.S. in the past few years. Nuxe products are cult favorites in a French woman’s beauty cabinet, and our partnership with Ulta Beauty will enable us to make these French staple beauty products even more accessible to American women.”
Meanwhile, Julie Tomasi, Ulta Beauty Senior Vice President of Merchandising, “Ulta Beauty is committed to securing the most sought after brands for its guests. The launch of Nuxe at Ulta.com is a reflection of our dedication to staying on top of trends and providing the latest and greatest in skincare to our customers.”