Private equity firm Encore Consumer Capital has announced the sale of natural skin care brand MyChelle Natural Skin Care to marketer and distributor French Transit.
French Transit currently markets and distributes natural deodorant brand Crystal and will take on MyChelle from Encore, which sold its other beauty brand Tarte Inc to KOSÉ Corporation in 2014.
MyChelle appointed Threadstone Advisors to oversee strategic and financial advisory services while Brownstein Hyatt Farber Schreck, LLP was appointed as legal counsel.
Scott Sellers, Managing Director of Encore Consumer Capital, said in a statement, “It has been a great pleasure for us at Encore to have partnered with the talented team at MyChelle. They have expanded the MyChelle brand beyond the natural channel and have positioned the brand for continued growth.