From a distance: Max Factor unveils online make-up course for Middle East

From a distance: Max Factor unveils online make-up course for Middle East

Max Factor has launched an online make-up academy for the Middle East region designed to bring make-up artistry courses to students across the region.

The accessible program offers students access to a network and regional community of make-up artists, enabling those who follow the course the chance to pursue their passion regardless of location. The Coty-owned brand’s online academy will host interactive webinars covering industry trends as well as Do-It-Yourself classes designed to ignite creativity and empower women.

“Since the launch of the offline academy, I have sincerely and passionately worked towards sharing my love for make-up with as many people as possible. The online academy allows me to make my expertise accessible to more aspiring professionals and exposes them to a brand that delivers high-quality products and constantly strives to innovate,” said Samira Olfat, Max Factor’s Regional Make-up Artist, CEO and Chief Trainer of Max Factor Make-up Academy.

1 Comment

  1. Max Factor is spending a lot of money on its global advertising and promotion. This campaign has great potential in markets like the Middle East which is now one of the emerging territories in the world for cosmetics and beauty products. The Middle east has a small market share of the global market compared to Asia, so there is great growth potential for leading companies.

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