THE WHAT? Function of Beauty has announced that it has appointed Marianna Trofimova Chief Marketing Officer. In her new role, Trofimova will be responsible for strengthening the brand, building its product portfolio and go-to market strategies as well as global expansion.
THE DETAILS Trofimova joins the bespoke beauty brand from L’Oréal where she has held various global positions over a 20-year career.
“Beyond Function of Beauty’s disruptive brand vision, [it has] a powerful universal message about individuality that the brand can enable like no other,” said Trofimova. ” I look forward to building upon the brand’s success to strengthen its brand equity and prepare for its next chapter of expansion.”
THE WHY? Alexandra Papizan, CEO, explains, “Marianna is a veteran consumer-centric marketer with deep expertise in the beauty industry, building some of the most reputable and recognizable brands. I’m thrilled for her to come onboard as she will be central in executing the many exciting opportunities we have on the horizon as we become the global leader and omni-channel pioneer in customization.”