A 2022 McKinsey report on the beauty market suggests that ‘creating a path to a more equitable beauty market represents a US$2.6 billion opportunity, and the road forward—while perhaps not easy—is clear’
However, If the cosmetics industry implements the category growth strategies of the past, will it not produce the same ‘overconsumption’ result as the present? Or could there be a third more viable and successful route?
This month’s panel
Discuss how to FuTure Proof: Diversity in Beauty