THE WHAT? Gallinee has unveiled a PCR skin microbiome test. The Skin Health Test Kit is said to measure the microbes that live on skin and assess the skin’s ecosystem in order to generate an in-depth report and tailor skin care recommendations to each customer.

THE DETAILS Users can take the test at home by sticking the Test pacth on their forehead for 10 seconds before sending it back to the lab.

THE WHY? The test kit will help the brand provide bespoke product advice for its customers. With the price of the test redeemable off purchases from the brand’s website and reduced for new customers, its also a neat tool to increase conversion.