Personal health care giant PZ Cussons Nigeria has signed a three-year deal with Manchester City Football Club in a bid to associate its brands with the country’s most popular sport and sports competition in the country.

The company is said to be driving the partnership through three of its leading brands, Robb, Olympic and soap brand Premier Cool. Through the deal, the club will be further embedded in the Nigerian market and increase fan experiences across the country. Indeed, customers of the brand will be given opportunities to win experiences to meet players, watch private training session and exclusive VIP match day experiences.

Tim Perman, Group Category & Brand Director, said, “As a critical part of this strategy, we are pleased to be working closely with Manchester City Football Club in Nigeria to deliver on our consumer promise. There is a great fit between our brands in terms of heritage, values and a desire to win. We look forward to delighting our consumers with unique experiences from brands that they trust and a sport that they love,”

Meanwhile, Manchester City’s Commercial Director Omar Berrada, said, “We are very pleased to add PZ Cussons to our existing partnerships in Africa. Nigeria, and Africa more broadly, are extremely important markets, where our fan base is continuing to grow. We will continue to build a strong relationship with PZ Cussons and are looking forward to providing fantastic experiences for their customers and our fans.”

The deal was announced during its public unveiling at Wheatbaker Hotel, Ikoyi, Lagos, and is hoped to increase the fan base experiences across the country.